Reminder:
All program questions from homeowners (such as
billing and rebate inquiries) should be directed to 877-524-1339
or DEGeneral@FranklinEnergy.com.
Advantage in a Lower
Sticker Price!
As
the doors begin to open back up and we are greeted
with a rapidly approaching Summer (June 20th!),
we can all expect that we’ll be turning on our air
conditioners to near full-time duty. Many Delawareans
will find that their system just isn’t cutting it or
is costing them significant dollars to run. Of
course, I don’t need to tell the professionals about
summer-season work, our contractors know it all too
well. The program loves to see our participating
contractors being busy and helping us connect our
homeowners with our incentive program – especially
now when it is needed the most.
Telling a homeowner that they’re
saving money AND energy (which is saving more money)
is always a winning option, but there is another
advantage our program offers savvy contractors. That
one extra little advantage our program offers is the
ability to take ownership of the incentive from the
homeowner giving them a lower ‘out of pocket’ cost to
look at. When a heating & cooling system’s
incentive can range from $500 (Tier 1 central air
conditioning) all the way to $1,500 (Tier 2-Assisted Hybrid heat pump)
taking that amount off the customer’s shoulders can
turn one of many proposals into that sale.
The observant reader might have also
noticed that I mentioned our Assisted Home
Performance
program just now. The Assisted schedule of rebates is
offered to homeowners with limited income and offer
significantly higher incentives. It does require a
simple submission of an application but the process is incredibly quick
and with a glance the customer should know if they
qualify. While broaching the subject of financials is
always a bit awkward it's important to provide your
customer as much value as possible, especially if
they need that help in these times.
How Contractors Can
Adapt the New "Low Touch" World
Article
from Energy Circle online
Could you use some ideas of how to
market without face-to-face interactions? Does your
company use digital software? Safety is a top
priority in all areas of life but especially if you
work around consumers. Our changing environment in an
indication that “low touch” will likely become the
norm for some time. Take a moment to review
this article
specific to marketing and digital media for marketing
your business.